With Felt's mapping software, your team can optimize store location, analyze shoppers, optimize workflows, and make faster real time decisions that drive measurable impact across your retail business.
Make your source-of-truth accessible to those who rely on it daily.
A retail business needs data mapping to connect systems like POS, e-commerce, and CRM into a single source of truth that improves inventory accuracy, customer insights, and operational efficiency. When combined with retail mapping software, this unified data can power smarter store location decisions, optimize retail space, support omnichannel strategies, and enable more accurate forecasting and compliance reporting across the organization.
Retail mapping is the use of GIS-based mapping software and data visualization to analyze store location, understand shoppers and competitors, apply heat mapping to improve retail space, and help retailers optimize expansion, operations, and omnichannel strategy decisions.
The five core KPIs in retail are sales per square foot (measuring retail space productivity), conversion rate (how many shoppers make a purchase), average transaction value, inventory turnover, and gross margin return on investment (GMROI), all of which help retailers optimize store performance and make smarter, data-driven decisions about store location and operations.
